An engineer has implemented advanced location services for a retail wireless deployment.

To collect user demographic information in exchange for guest WLAN access and to have a customized portal per location, the marketing department should tie the Facebook social connector into Cisco CMX. Facebook is widely used for social login features and provides access to demographic data when users consent, making it the ideal choice for this requirement. References: The use of social connectors for demographic data collection is discussed in the context of advanced location services in the official certification guide.