You are running conversion campaigns for a client who runs an e-commerce site.

If you meet each of the following prerequisites, you can:

The ads sets you want to optimize for value are part of a Conversions campaign

You have a Facebook pixel implemented

Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)

Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)

Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.