You would like to optimize a 10 second long video creative for a new product.

10-Second Video Views

The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.

How It's Calculated

The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a 10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video’s full length.

CPVC - Cost per video completion

Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.