You've been running a reach campaign for a CPG client for the past 3 weeks;...

You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:

You have two images running within same ad set with high CTR

You've set up Facebook, Instagram, and Messenger as your placement

You have a total budget of $10,000 for a 4 week campaign

You've spent a total of $4,834.73 in the past 3 weeks

Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16

What changes should you make to your campaign in order to achieve your goal?

(Select the two best options)

Choose ALL answers that apply.