One of the distribution centers for an eCommerce site is down and the marketing team...

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.