An organization wants to improve its Lead routing to its team across regions.

The efficient measure that should be taken to make sure leads from the right countries are synced to the correct queues in the CRM is to build program in each region workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on country. For example, “If Country is USA, Assign to USA lead queue”. This measure will help the organization to improve its lead routing to its team across regions, as well as to use their new lead scoring to mark leads as MQLs. Building program in each region workspace will allow the organization to segment and target leads based on their region and country, as well as to leverage their existing workspaces and partitions. Triggering the Salesforce sync and assigning to lead queues based on country will allow the organization to sync leads that reach MQL status based on their score and assign them to the appropriate sales team queue in CRM.

References: https://docs.marketo.com/display/public/DOCS/Workspaces+and+Partitions https://docs.marketo.com/display/public/DOCS/Salesforce+Sync%3A+Overview https://docs.marketo.com/display/public/DOCS/Scoring+Overview