A marketer built an event program and added a forecasted period cost of $25,000 for...

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.

When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?