An Adobe Commerce store owner sets up a custom customer attribute "my.

To display additional content on the home page based on a custom customer attribute, the Architect needs to do the following steps:

Add a new context value of “my_attribute” to Magento\Framework\App\Http\Context. This will allow the Full Page Cache to generate different versions of the page for customers with different values of “my.attribute”. The context value can be set using a plugin on the Magento\Customer\Model\Context class.

Add a dynamic block with the content to the Home Page. A dynamic block is a type of content block that can be configured to display only to specific customer segments or conditions. The Architect can use the ‘my.attribute’ in the conditions of the dynamic block and assign it to the Home Page in the Content > Blocks section of the Admin Panel. References:

Private content | Magento 2 Developer Documentation

Dynamic Blocks | Adobe Commerce 2.3 User Guide - Magento