Cloud Kicks is concerned that not everyone on the sales team is entering key data...

The administrator's goal is togain a better understandingof current data quality and record completeness issues in Accounts and Opportunities. Creating reports (or dashboards) that highlight blank or missing key fields—using filters like "Field equals (blank)" or formula fields to flag incompleteness—directly assesses the existing data by showing which records lack required information.

Why B is correct: Salesforce Trailhead modules on data quality emphasize using reports and dashboards (e.g., Account, Contact & Opportunity Data Quality Dashboard) to identify missing fields and measure completeness before implementing fixes.

Why not the others:

A: Exploring AppExchange apps is useful for advanced or ongoing solutions but skips the initial assessment step.

C: Subscribing reps to reports helps with awareness but doesn't provide the admin with an overview of data quality.

D: Making fields required prevents future issues but doesn't reveal current missing data or outdated records.

This approach aligns with Salesforce best practices: assess data quality first through reporting, then enforce improvements.