What is the purpose of documenting the 'Measurement methodology' in a change communication strategy?

Assessing Effectiveness: The measurement methodology helps determine whether communication efforts are achieving their intended goals. Metrics such as engagement levels and feedback are used to refine strategies.

Other Options:

B: Focuses on testing rather than communication.

C: Relates to impact assessment, not methodology.

D: Ensuring understanding is an objective, not a methodology.

Key AgilePM Concepts Referenced:

Communication Effectiveness: AgilePM Handbook, Chapter 4, Section 4.5.