One non-group market segment to which health plans market health plan products is the senior...

The Centers for Medicare and Medicaid Services (CMS) must approve all marketing materials used by health plans to market health plan products to the Medicare population

managed Medicare plans typically require Medicare beneficiaries to purchase Medigap insurance to supplement gaps in coverage

managed Medicare plans can refuse to cover persons with certain health problems

the CMS prohibits health plans from using telemarketing to market health plan products to the Medicare population