You use natural language processing to process text from a Microsoft news story.

https://docs.microsoft.com/en-us/azure/cognitive-services/text-analytics/overview

You can provide the Text Analytics service with unstructured text and it will return a list of entities in the text that it recognizes. You can provide the Text Analytics service with unstructured text and it will return a list of entities in the text that it recognizes. The service can also provide links to more information about that entity on the web. An entity is essentially an item of a particular type or a category; and in some cases, subtype, such as those as shown in the following table.

https://docs.microsoft.com/en-us/learn/modules/analyze-text-with-text-analytics-service/2-get-started-azure