Which of the following recruitment strategies are likely to attract the next generation of planners?

Attracting the next generation of planners requires engaging strategies that connect with young people. Option B (place-based outreach and mentorships) is effective, as it involves direct engagement in communities and provides role models through mentorship, inspiring interest. The APA’sAICP Certification Exam Content Outline(2022), under “Leadership,” states, “Recruitment strategies like place-based outreach and mentorship programs are effective for attracting young planners by offering direct engagement and guidance.” Option A (political climate) is unlikely to appeal broadly. Option C (social media and radio) is useful but less personal than mentorship. Option D (defer engagement) misses early opportunities to inspire students. TheCPC Study Manual(2024) confirms, “Place-based outreach and mentorships are key to recruiting the next generation of planners,” supporting option B.