A company created an AI voice model that is based on a popular presenter.

This scenario demonstrates intellectual property (IP) infringement, where an AI-generated artifact (a cloned voice) uses the identifiable traits of a person without permission. According to AWS Responsible AI practices, using a person’s likeness, image, or voice in generative AI systems requires explicit rights and consent. Foundation models trained or applied without respecting these ownership boundaries violate ethical and legal frameworks under IP law. The AWS documentation emphasizes that generative AI must respect copyrighted or trademarked works and human likenesses. Responsible deployment requires consent-based data usage, license tracking, and content watermarking to prevent misappropriation. AWS Bedrock enforces such compliance principles through Guardrails and policy-based moderation to ensure content generation aligns with ethical and lawful standards.

Referenced AWS AI/ML Documents and Study Guides:

AWS Responsible AI Guidelines – Intellectual Property and Ethical Use

Amazon Bedrock Documentation – Responsible Use of Generative AI