A company has implemented a generative AI solution to create personalized exercise routines for premium...

The correct answer is C, as conversion rate (how many users upgrade to premium) and retention rate (how many stay subscribed) are primary indicators of a generative AI system’s business impact and ROI. According to AWS documentation, evaluating AI performance should go beyond technical accuracy to include business metrics that show real-world value. For a premium service, higher conversion implies successful personalization that attracts free users, while strong retention reflects sustained engagement and user satisfaction. Metrics like ARPU or query reduction are secondary indicators. AWS emphasizes outcome-based measurement to ensure AI initiatives contribute measurable ROI tied to customer adoption, loyalty, and profitability. Therefore, tracking conversion and retention gives the clearest long-term measure of financial success from generative AI.

Referenced AWS AI/ML Documents and Study Guides:

AWS Machine Learning Specialty Guide – ML Business Metrics

AWS AI Adoption Framework – Value Realization and ROI Tracking