A financial company uses a generative AI model to assign credit limits to new customers.

According to the AWS Certified AI Practitioner documentation, explainable AI (XAI) refers to methods and techniques that make the behavior and predictions of machine learning models more understandable and transparent to users and stakeholders. In financial use cases, especially when decisions such as credit limits are made, regulatory and ethical concerns demand transparency about how such decisions are reached.

Option B is correct because applying explainable AI techniques (such as SHAP, LIME, or Amazon SageMaker Clarify) allows organizations to provide customers with clear insights into which data points or factors contributed to the model's decision. This aligns with best practices for responsible AI as defined in the AWS documentation, which states:

"Explainable AI increases transparency and trust in machine learning applications by helping users and regulators understand the decision process behind model predictions."

(Reference: AWS AI/ML Best Practices – Explainable AI, AWS AI Practitioner Exam Guide)

Option A suggests switching to a rule-based system, which is not practical for complex problems addressed by generative AI and may reduce model performance.

Option C (just a UI) does not inherently provide transparency into the model’s reasoning, unless paired with explainability techniques.

Option D (accuracy over transparency) does not address the company’s requirement for transparency.