The ecommerce company wants to improve search engine recommendations by customizing results for each user. Amazon Personalize is a machine learning service that enables personalized recommendations, tailoring search results or product suggestions based on individual user behavior and preferences, making it the best fit for this requirement.
Exact Extract from AWS AI Documents:
From the Amazon Personalize Developer Guide:
"Amazon Personalize enables developers to build applications with personalized recommendations, such as customized search results or product suggestions, by analyzing user behavior and preferences to deliver tailored experiences."
(Source: Amazon Personalize Developer Guide, Introduction to Amazon Personalize)
Detailed Explanation:
Option A: Amazon PersonalizeThis is the correct answer. Amazon Personalize specializes in creating personalized recommendations, ideal for customizing search results for each user on an ecommerce platform.
Option B: Amazon KendraAmazon Kendra is an intelligent search service for enterprise data, focusing on retrieving relevant documents or answers, not on personalizing search results for individual users.
Option C: Amazon RekognitionAmazon Rekognition is for image and video analysis, such as object detection or facial recognition, and is unrelated to search engine recommendations.
Option D: Amazon TranscribeAmazon Transcribe converts speech to text, which is not relevant for improving search engine recommendations.
[References:, Amazon Personalize Developer Guide: Introduction to Amazon Personalize (https://docs.aws.amazon.com/personalize/latest/dg/what-is-personalize.html), AWS AI Practitioner Learning Path: Module on Recommendation Systems, AWS Documentation: Personalization with Amazon Personalize (https://aws.amazon.com/personalize/), , , ]
