What is the most significant risk of deploying an AI model that can create realistic...

The greatest risk from AI systems generatingrealistic synthetic mediaisdownstream harm, such asdeepfakes, misinformation, reputational damage, and erosion of trust.

From theAI Governance in Practice Report2025:

“With generative AI, downstream harms such as deception, reputational damage, misinformation, and manipulation can emerge even if original use was lawful.” (p. 55–56)