An ecommerce company is developing a generative AI (GenAI) solution that uses Amazon Bedrock with...

Option C is the correct solution because it directly addresses both correctness and performance issues by grounding the model’s responses in authoritative product data using Retrieval Augmented Generation. Amazon Bedrock Knowledge Bases are designed to connect foundation models to trusted enterprise data sources, ensuring that generated responses are constrained to known, validated content.

By ingesting the product catalog into a knowledge base, the GenAI application retrieves only products that actually exist in the catalog. This prevents hallucinated or unavailable recommendations, which is a common issue when models rely solely on prompt instructions without retrieval grounding. RAG ensures that the model’s output is based on retrieved facts rather than learned generalizations.

Setting the PerformanceConfigLatency parameter to optimized enables Bedrock to prioritize lower-latency retrieval and inference paths, improving responsiveness for real-time recommendation scenarios. This directly addresses the reported performance issues without requiring provisioned throughput or caching strategies that are ineffective for mostly unique interactions.

Option A improves safety and latency predictability but does not ensure recommendations are limited to valid products. Option B relies on prompt constraints, which are not sufficient to prevent hallucinations. Option D introduces additional validation and caching layers but increases complexity and does not improve generation relevance.

Therefore, Option C best resolves both relevance and latency challenges using AWS-native, low-maintenance GenAI integration patterns.