A retail company has two different stores: one for wholesale customers and another for B2B...

Salesforce CMS separates content management from the destinations where that content is published. A CMS workspace is the shared repository in which content is created and maintained, while channels identify the endpoints that consume published content. Salesforce documentation explains that content published in a workspace becomes available to the channels associated with that workspace. For Commerce stores, each store can have its own public channel, and those store channels can be added to the same CMS workspace. This design allows the marketing team to maintain shared content once while distributing it independently to both storefronts. Creating separate workspaces would unnecessarily duplicate content administration, while using only one channel would not correctly represent two distinct store publishing endpoints. Therefore, one shared workspace with one channel per store is correct.

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