Extreme Orbit Telecom has announced that their B2C mobile business is doing so well that...

Rapid growth in B2C order volume must be matched by Order Management capacity planning. Platform Events mode should be enabled so orchestration uses the event-driven asynchronous processing model, and the organization must have enough Platform Event entitlement and asynchronous Apex/callout capacity for the projected number of Callouts, Auto Tasks, retries, and other asynchronous consumers. The recommended configuration follows the native Communications Cloud responsibility boundary: catalog and CPQ determine the commercial request, while Order Management, OmniStudio, or the relevant platform service performs the downstream processing required by the use case. Enterprise Sales Management solves a different B2B large-transaction problem, and middleware does not eliminate the Salesforce-side asynchronous processing consumed by Industries Order Management. Capacity must be sized where the workload actually executes. Avoiding duplicate logic is important because repeated rules across catalog, integration, and orchestration layers quickly become inconsistent as products evolve. The selected approach keeps the authoritative data in the correct object model, supports later lifecycle operations, and minimizes additional processing or manual intervention. It should be implemented declaratively wherever the platform feature can express the requirement, with customization reserved only for behavior that genuinely falls outside the supported framework.

Study Guide Reference:Order Management scalability; Platform Events mode; asynchronous Apex; capacity planning; production stability.