A planogram is represented in Consumer Goods Retail Execution by an Image record. The Image object stores the reference representation of the expected product arrangement that a field representative uses during a Planogram Check.
Salesforce ' s Planogram Check prerequisites explicitly require administrators to create an Image record in the Image object representing the planogram at a store. The Image is then associated with the relevant In-Store Location, such as a primary shelf, aisle, checkout counter, or endcap. The Retail Store KPI subsequently references that Image through its Planogram field and combines it with the appropriate Assessment Indicator Definition, In-Store Location Category, Retail Store Group, and KPI Type.
When creating the Image record, the administrator can provide either the location URL of the image or upload an image file, specify the image category, activate the record, and make it available to field representatives.
During Planogram Check execution, representatives can open Product Details to review the expected reference image and compare the shelf arrangement against the merchandising standard.
Study Guide Topics:Data Setup - > Planogram - > Image Object - > In-Store Location - > Retail Store KPI
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