The Product Performance dashboard is designed to help sales managers analyze how products, product categories, brands, and assortments are performing across the Consumer Goods organization. It provides detailed performance views that allow users to identify both strong and weak performers and then drill into the underlying metrics.
Salesforce states that the Product Performance dashboard analyzes product category, brand, product, assortment, and the impact of promotions on performance. Its Product page shows overall product trends and enables managers to identify high-performing products and analyze recently launched products. Its Category and Assortment pages provide equivalent analysis at those organizational levels.
Typical measures include revenue, quantity, average order value, store coverage, average compliance, and related sales-performance indicators. Salesforce specifically describes the dashboard as answering questions such as which products, categories, brands, and assortments are high-performing or least-performing. Managers can drill into individual entities to investigate performance trends and identify where intervention or additional investment is appropriate.
Therefore, the dashboard gives the Sales Manager the ability to identify top- and low-performing products, categories, and assortments and investigate their performance in greater detail.
Study Guide Topics:Analytics - > Product Performance - > Product Categories - > Assortments - > Performance Analysis
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