A large enterprise customer has decided to implement Consumer Goods Cloud TPM.

In a standard enterprise architecture for CPG companies, the Enterprise Resource Planning (ERP) system 3 remains the single source of truth (System of Record) for Master Data (Customers and Products).

Role of ERP:It handles the financial and logistical execution—invoicing, shipping, and fulfillment. If the product code or customer billing address is incorrect in the ERP, orders cannot be processed.

Role of TPM:Consumer Goods Cloud TPM is aconsumptionsystem for this master data. It imports Customers and Products from the ERP so that KAMs can plan promotions against them4.

A consultant must recommend maintaining the ERP as the system of record5. Trying to master this data in Salesforce (Option B) or Data Cloud (Option A) creates synchronization risks where the "Plan" in Salesforce refers to a product that doesn't exist or is priced differently in the "Execution" system (ERP), leading to failed orders and financial discrepancies.

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