Which technology should a consultant primarily leverage to enable the centralized repository of comprehensive stock...

The question specifies the need for a repository of comprehensive SKU information, explicitly mentioning specifications, images, and attributes6.

ERP (Option A):Primarily handles transactional data (Price, Cost, Inventory Count, SKU Code). It is generally poor at storing rich media like high-resolution images or marketing descriptions.

PIM (Option B):AProduct Information Managementsystem is purpose-built to centralize and enrich product data. It manages the marketing-facing attributes (images, long descriptions, nutritional info, dimensions) that are essential for catalogs and digital displays7.

Data Lake (Option C):While it can store raw data, it lacks the structured governance and syndication workflows of a PIM.

For a TPM implementation that requires rich product displays for the KAMs (e.g., seeing the product image on the promotion card), the consultant should look to integrate with the client'sPIMsystem.

=============