A wealth client owns a boutique shoe store called Smith ' s Shoes.

The household and the client ' s business are both represented as account-based entities. The client ' s household is modeled using an Account with the Household classification or record type, while Smith ' s Shoes is modeled as a Business Account. The relationship between those two account entities is represented using the Account-Account Relationship model.

Salesforce ' s Financial Services relationship architecture supports organizing customers into households while connecting those households with related businesses and organizations. Current documentation describes a household as a business account associated with a Party Relationship Group and related organizations as additional business-account records.

Salesforce also demonstrates the same pattern with a household and a related trust. The household is represented by a household account or group, the trust is represented as a business account, and the relationship is represented through account-to-account relationship modeling. ARC can use Account Account Relationship as a junction object to visualize these many-to-many connections.

A Contact object is not sufficient to model Smith ' s Shoes because the store is an organization, not an individual. Account Contact Relationship is primarily used to relate an individual or contact to an account. Since the requirement is to connect the household account to a business account, the correct combination is Household Account, Business Account, and Account Account Relationship.