You are predicting customer churn for a subscription-based service.

Using theBigQuery Python client libraryto query and preprocess data directly in BigQuery and then leveragingBigQueryMLto train the churn prediction model is the Google-recommended approach for this scenario. BigQueryML allows you to build machine learning models directly within BigQuery using SQL, eliminating the need to export data or manage additional infrastructure. This minimizes overhead, scales effectively for a dataset as large as 50 PB, and simplifies the end-to-end process of building and training the churn prediction model.