Your company uses Looker as its primary business intelligence platform.

Defining a newmeasurein LookML to calculate the profit margin using the existing revenue and cost fields is the most efficient and straightforward solution. This approach allows you to dynamically compute the profit margin directly within your Looker Explores and dashboards without needing to pre-calculate or create additional tables. The measure can be defined using LookML syntax, such as:

measure: profit_margin {

type: number

sql: (revenue - cost) / revenue ;;

value_format: "0.0%"

}

This method is quick to implement and integrates seamlessly into your existing Looker model, enabling accurate visualization of profit margins across your products.