Your company's marketing department produces a corporate brochure where, although it uses data that is...

CIMA BA4 Question Answer

Your company's marketing department produces a corporate brochure where, although it uses data that is accurate, the conclusions that it draws are somewhat misleading. Is this an ethical issue and why?

Yes - incompetence is an ethical issue

Yes - misrepresenting information is an ethical issue

No - all marketing uses an element of 'spin' or misrepresentation, so there is nothing wrong with this

No - as long as the data is correct

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CIMA BA4 Summary

Vendor: CIMA
Product: BA4
Update on: Jan 31, 2026
Questions: 661

Price: $52.5 ~~$149.99~~

Which of the following statements is correct?

Lotl is a well-known supermarket chain that has recently come under fire for not encouraging...

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Your company's marketing department produces a corporate brochure where, although it uses data that is...

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