A retail business wants to use AI for automating customer support while ensuring personalized customer...

For a retail business seeking to automate customer support while maintaining personalized interactions, SAP provides targeted AI solutions that integrate seamlessly with customer experience workflows. The correct answers are SAP Conversational AI, SAP AI for Customer Experience, and SAP AI Business Services, as these solutions directly address automation and personalization in customer support.

SAP documentation explains: “Use Joule agents to automate case classification, proactively find answers to customer questions, and capture knowledge from resolved cases to improve sales and service quality.” SAP Conversational AI, powered by Joule, leverages natural language processing to enable chatbots that handle customer inquiries efficiently, delivering personalized responses based on customer behavior and history. SAP AI for Customer Experience, embedded in SAP Sales Cloud and SAP Commerce Cloud, supports “personalized experiences and omnichannel engagements” by analyzing customer data to tailor interactions. SAP AI Business Services provide reusable AI capabilities, such as natural language processing and machine learning, to “enrich customer experience across the intelligent, sustainable enterprise.”

The incorrect options—SAP Predictive Analytics and SAP Blockchain for Business—are not directly relevant to customer support automation or personalization. SAP Predictive Analytics focuses on forecasting, not customer interaction automation. SAP Blockchain for Business is designed for secure transactions, not customer support. SAP’s case study on Miele Professional illustrates how AI in SAP Commerce Cloud and SAP Sales Cloud enhances B2B sales, reinforcing the suitability of the selected solutions for retail customer support.