How does SAP AI contribute to personalized marketing campaigns?

SAP AI enhances personalized marketing campaigns by leveraging data-driven insights and predictive analytics to tailor customer experiences. The correct answers are AI-driven customer segmentation and predictive analytics for targeted marketing, as these are core contributions of SAP AI to marketing.

SAP documentation states: “AI in sales and marketing helps automate and enhance tasks such as customer segmentation, lead generation, and personalized advertising. It uses data analysis to predict customer behavior, optimize campaign performance, and improve decision-making.” AI-driven customer segmentation, part of SAP AI for Marketing within SAP Customer Experience, enables “sophisticated campaigns by segmenting customers based on behavior, preferences, and lifecycle stages,” ensuring personalized outreach. Predictive analytics for targeted marketing supports “predicting customer behavior” by analyzing historical data to optimize campaign targeting, as seen in SAP Sales Cloud’s ability to “turn prospects into customers using instant account insights.” Miele Professional’s use of AI in SAP Commerce Cloud illustrates personalized marketing through tailored customer experiences.

The incorrect options—manual campaign execution and automated payroll processing—are not relevant. Manual campaign execution contradicts SAP’s automation focus, and automated payroll processing is an HR function, not marketing-related. SAP’s emphasis on AI-driven marketing solutions confirms the selected contributions.