What is a competitive advantage of SAP BTP for businesses?

The primary competitive advantage of SAP BTP lies in its unified nature, bringing together AI, analytics, integration, and automation into a single cohesive platform. Many organizations struggle with "point solutions"—using one vendor for AI, another for database management, and a third for integration. This fragmentation creates technical debt and data silos. SAP BTP solves this by providing a consistent set of tools and a shared data model, which allows for faster innovation and a lower total cost of ownership.

By having these capabilities on a single platform, businesses can create "end-to-end" intelligent scenarios. For example, a company can use Integration Suite to pull data from a third-party CRM, SAP HANA Cloud to process that data in real-time, SAP AI Core to predict customer behavior, and SAP Build Process Automation to trigger a marketing campaign based on those predictions. This level of cross-functional orchestration is difficult to achieve with fragmented systems. Positioning SAP BTP as the "technological foundation" allows businesses to focus on business outcomes rather than managing infrastructure, giving them a significant edge in agility and speed-to-market compared to competitors using traditional, siloed architectures.

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