Best Run Bikes generates some of their Leads based on social media posts.

 A Source is a field that indicates where a Lead came from, such as a website, an event, or a referral. You can create custom Sources to track Leads from different channels, such as social media. To create a new Source, you need to access the Business Configuration work center, select the Implementation Projects view, and open the Fine-Tune activity list. Then, you need to find and open the Leads activity, and click on Maintain Sources. Here, you can add a new Source with a name and a description, such as “Social Media”. You can also assign a Source Category to group similar Sources together. After saving your changes, you can use the new Source when creating or editing Leads in the system. You can also use the Source field as a filter or a report parameter to analyze the performance of your Leads from different Sources. References = SAP Service Cloud Version 2 | SAP Help Portal, Creating a Lead in SAP Sales Cloud