Which of the following is an example of first-party customer data?

First-party customer data refers to the information that is collected directly from customers by the company itself. This includes data gathered through interactions with the company’s own channels, such as websites, mobile apps, customer service interactions, and in-store visits. The SAP Customer Data Platform enables businesses to connect various types of customer data to deliver personalized experiences, and first-party data is crucial for creating a comprehensive view of the customer1. References = The explanation aligns with the functionalities and use cases of the SAP Customer Data Platform as described in the official SAP Help Portal1.