What are the possible application identifier conflict policy options when ingesting customer data using the...

In the context of SAP Customer Data Platform and specifically when dealing with the Unified Customer Profile, handling conflicts during data ingestion is critical for maintaining data integrity and coherence. The possible application identifier conflict policy options are designed to provide flexible handling of such conflicts based on the business requirements.

A. Raise an error and abort the entire ingestion operation:This option is used when the system encounters a conflict with the application identifiers during the ingestion process. The approach here is to prioritize data integrity by stopping the ingestion process if there's any ambiguity or conflict in the identifiers. This ensures that no erroneous data is incorporated into the Unified Customer Profile, maintaining its accuracy and reliability.

C. Create new Customer Profile:When a conflict is detected with application identifiers, another approach is to create a new customer profile. This option is chosen in scenarios where the incoming data is considered to be representing a new customer entity, and therefore, warrants the creation of a new profile to avoid overwriting or merging with existing data inaccurately.

Options B and D are not standard practices within the SAP Customer Data Platform for handling identifier conflicts during data ingestion into the Unified Customer Profile, as they could lead to data duplication or loss, compromising data quality.

References:

SAP Customer Data Cloud documentation on data ingestion and conflict resolution.

SAP help articles and tutorials related to the Unified Customer Profile in the SAP Customer Data Platform.