What are the benefits of different communication channels for the change communication in an SAP...

Effective communication in SAP OCM leverages a mix of channels. Option A is correct because existing channels (e.g., company intranet) save resources, while new channels (e.g., project-specific newsletters) highlight critical updates, grabbing attention. Option B is incorrect—channel choice isn’t age-specific, and “generic information” isn’t a key benefit. Option C is flawed; existing channels don’t inherently signal stability, and new channels don’t prevent overload. Option D is incorrect—internalization speed and alignment effort aren’t primary benefits tied to channel type.SAP OCM advocates balancing efficiency and impact, making A the best fit.

“Utilize existing channels to minimize effort and cost, and introduce new channels to emphasize key messages and enhance visibility” (SAP OCM Framework, Communication Dimension).