Which communication activities are suitable to celebrate the success of a cloud implementation project?

Celebrating success in SAP OCM (Run phase) reinforces morale and adoption. Option A is correct because an appreciation e-mail from the project lead to change agents, with managers copied, recognizes their efforts and boosts visibility. Option B is correct as a “thank you” e-mail from the sponsor to the project team acknowledges their role, leveraging the sponsor’s authority. Option E is correct because a video with user testimonials on the intranet shares success stories broadly, inspiring others.

Option C is incorrect—an all-employee meeting with team members discussing contributions risks being too detailed and less engaging for a broad audience; celebrations should be concise. Option D is incorrect; an e-mail from the change manager to users focuses on informing, not celebrating, and lacks the personal touch of leadership recognition. SAP OCM emphasizes impactful, leadership-driven celebrations.

“Celebrate success with leadership emails to agents and teams, and user testimonial videos, to reinforce achievement and engagement” (SAP Activate, Post-Go-Live Communication).