Which organizational change management activity is usually performed in which SAP Activate phase?

SAP Activate phases align OCM activities with project stages. Option A is correct because user adoption analysis—measuring actual usage (e.g., system logins, feedback)—occurs in the Run phase post-go-live, assessing real outcomes vs. predictions. Option C is correct as the change assessment (evaluating readiness, culture, capabilities) happens in the Prepare phase to baseline the organization before detailed planning—e.g., interviewing leaders to gauge change appetite.

Option B is incorrect—the business readiness assessment (checking go-live preparedness) is in Deploy, not Discover, which focuses on solution exploration. Option D is incorrect; the change plan starts in Prepare (initial version), not Explore, where it’s refined. SAP OCM ties activities to phase-specific goals.

“Change assessment occurs in Prepare to evaluate readiness, and user adoption analysis in Run to measure post-go-live success” (SAP Activate, OCM Phase Alignment).