Career Site Design and AccessibilityWhat are some of the search engine optimization (SEO) leading practices...

Some of the search engine optimization (SEO) leading practices achieved by creating a career site with Career Site Builder (CSB) are:

A new site map is created and delivered to Google and Bing weekly.This will help the search engines index the career site and its pages and jobs more efficiently and accurately1.

CSB supports creating Category pages to host jobs, which helps build SEO value more than specific job postings.This will help the career site rank higher for relevant keywords and attract more candidates2.

CSB uses metadata to help ensure that jobs and pages are search engine-friendly.This will help the career site provide relevant and descriptive information to the search engines and the candidates3.

The other options are not valid SEO leading practices achieved by CSB:

The jobs posted to CSB sites are accessible to website crawlers. This is not a leading practice, but a basic requirement for any career site to be visible to search engines.CSB does not provide any special feature or advantage for this4.

CSB automatically populates hidden text on every page with the keywords provided in the metadata. This is not a leading practice, but a black hat SEO technique that can harm the career site’s ranking and reputation.CSB does not support or recommend this5.

References:1:SAP Help Portal - SEO Best Practices2:SAP Help Portal - Guidelines3:SAP Help Portal - Metadata4:SAP Help Portal - Accessibility5:SAP Help Portal - Hidden Text