Users are reporting intermittent access issues with & new cloud application that was recently added...

Modifying the ACLs (access control lists) is the most likely solution to avoid the intermittent access issues with the new cloud application. ACLs are used to define permissions for different users and groups to access resources on a network. The problem may be caused by incorrect or missing ACLs for the marketing department that prevent them from accessing the cloud application or its data sources. The other options are either irrelevant or less effective for the given scenario