What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product’s...

The correct answer is D .

SPWD is a velocity/productivity measure. A high SPWD means the product is generating strong sales for each point of weighted distribution it has. In other words, the product is performing well where it is available , even if it does not yet have broad distribution.

NielsenIQ explains that sales per distribution point accounts for distribution and ranks products on sales productivity based on distribution levels. It also gives the key interpretation: a product with higher total sales is not necessarily more productive if it has much higher distribution. That is exactly why option D is correct.

Option A is the opposite of the correct interpretation. A high SPWD does not suggest underperformance; it suggests strong velocity. Option B is wrong because total revenue alone does not account for distribution. Option C is wrong because broad availability is measured by distribution or ACV weighted distribution, not by SPWD. A product can have low distribution and still have high SPWD if it sells strongly in the outlets where it is carried.