IIBA CBAP Question Answer
A local manufacturer that serves about 1000 retail stores is experiencing a slow yet steady decrease of its customer base over the last couple of years. Attributing the situation to increased competition, management has hired a team of sales representatives to attract new clients and promote the manufacturer's products. However, after four months there is still no progress. Management has engaged a business analyst (BA) to investigate this issue.
What should the BA do first?
IIBA CBAP Summary
- Vendor: IIBA
- Product: CBAP
- Update on: Jul 25, 2025
- Questions: 497
