In order to implement appropriate initiatives for influencing personnel to embrace Business Continuity and a...

The CBCI 7.0 course stresses that the initial step in fostering a Business Continuity culture isestimating the gapbetween the current level of personnel engagement and the desired state of embracement. This assessment identifies areas where awareness, commitment, or understanding are lacking, providing a baseline to tailor targeted initiatives. This gap analysis enables prioritization of interventions, whether training, communication, or leadership engagement, to bridge the cultural divide effectively. While BIAs and communication strategies support broader continuity efforts, assessing cultural gaps is a necessary precursor to driving meaningful behavioural change.