Which of the following will improve understanding of the benefits of Business Continuity (BC) and...

CBCI 7.0 (via GPG 7.0) is explicit that improving BC culture is not primarily achieved through compliance enforcement; instead, it is achieved by embedding BC into “how we operate” so people personally understand why it matters and choose to engage. PP2 (Embracing Business Continuity) focuses on improving the BC culture underpinning the BCMS over time, shifting away from a compliance-only model toward shared beliefs, attitudes, and behaviours that sustain readiness.

Option D matches this directly: when BC becomes a culture—supported by personal belief (“my role matters”) and corporate behaviours (leaders model it, teams practice it)—voluntary commitment increases. Option A can drive attendance, but forced participation often produces box-ticking rather than ownership. Option B creates resistance by framing BC as “someone else’s mandate.” Option C can overload people and reduce engagement if responsibilities are added without meaning, support, or prioritization. The best CBCI-aligned answer is D.