A new Chief Executive Officer (CEO) is appointed to revive a chain of well-recognized superstores.

Comprehensive and Detailed Explanation:Brand reputationis a strategicassetthatprovides competitive advantage, influences customer perception, and contributes to business growth.

BABOK® Guide (Chapter 6.1 - Define Solution Approach)states thatbusiness assets include brand value, customer loyalty, and intellectual property.

Online shopping website (Option A)is a potential asset but is not yet implemented.

Interest on loans (Option B) and maintenance expenses (Option D)are financial liabilities, not assets.