Bradley is working with the business analyst Marsha to prioritize requirements for their organization.

The type of prioritization approach that Marsha wants to use in this scenario is business value. This is a technique for ranking the requirements based on the expected benefits and costs of implementing them, and selecting the ones that provide the most value to the organization12. Business value prioritization helps to align the requirements with the strategic goals and objectives of the organization, and to optimize the return on investment (ROI) of the solution. The other options are not types of prioritization approach that Marsha wants to use in this scenario, but rather techniques for ranking the requirements based on different criteria, such as likelihood of success (A), which is the probability of achieving the desired outcome or benefit with the requirement3, urgency ©, which is the time sensitivity or importance of the requirement4, or CBR ratio (D), which is the ratio of the cost of implementing the requirement to the benefit of implementing the requirement5. References: Business Analysis Expert Certification, CCBA® | IIBA®, Certification of Capability in Business Analysis™ (CCBA®), Business Analysis Certification Competencies, CCBA® | IIBA®, The Ultimate Guide to Business Capability Analysis, CBAP / CCBA Certified Business Analysis Study Guide, 2nd Edition