The creative thinking process is a technique that involves generating and evaluating new and original ideas to address a problem or an opportunity. The creative thinking process has three values to determine the effectiveness of the process: 12
Willingness of stakeholders to accept new approaches: This value measures the degree to which the stakeholders are open and supportive of the creative thinking process and its outcomes. It reflects the level of trust, collaboration, and feedback among the stakeholders, as well as the alignment of the creative ideas with the stakeholder needs and expectations. A high willingness of stakeholders to accept new approaches indicates a positive and conducive environment for creativity and innovation.
Application of new ideas to resolve existing problems: This value measures the degree to which the creative ideas are relevant and feasible for solving the current problem or seizing the current opportunity. It reflects the level of understanding, analysis, and validation of the problem or opportunity, as well as the alignment of the creative ideas with the project objectives and constraints. A high application of new ideas to resolve existing problems indicates a practical and effective outcome of the creative thinking process.
The successful generation and productive consideration of new ideas: This value measures the degree to which the creative ideas are novel and diverse for addressing the problem or opportunity. It reflects the level of imagination, exploration, and evaluation of the possible solutions, as well as the alignment of the creative ideas with the organizational goals and strategy. A high successful generation and productive consideration of new ideas indicates a rich and valuable output of the creative thinking process.
Option B is incorrect because generation of a pre-determined number of new ideas for a business solution is not a value to determine the effectiveness of the creative thinking process. While having a goal or a target for the number of ideas can help to motivate and focus the creative thinking process, it is not a measure of the quality, relevance, or feasibility of the ideas. The goal or target should be flexible and realistic, and not compromise the purpose of the creative thinking process. The quantity of the ideas is not as important as the quality, diversity, and applicability of the ideas3 References:
Business Analysis Techniques - ECBA, CCBA, CBAP Endorsed, Section 7.5: Creative Thinking, p. 83-84.
Certification of Capability in Business Analysis (CCBA®) - Simplilearn, Module 7: Requirements Analysis and Design Definition, Lesson 7.3: Define Design Options, p. 6-7.
Creative Thinking Process - The Peak Performance Center
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