When developing a strategy to engage stakeholders, what level of engagement should be the goal...

Stakeholder engagement strategy istailored, not uniform. ACMP specifies that engagement depends on therole, influence, and impacteach stakeholder group has in the change. Senior leaders may require high involvement in sponsorship and governance, middle managers need coaching support, and front-line employees need clear role-specific communications and training. The “one-size-fits-all” approach (answers B or C) is inconsistent with best practice. Likewise, engagement is not automatically highest at senior levels (A), because adoption depends heavily on middle and front-line groups. The correct approach isfit-for-purpose engagement.

(Reference: ACMP Standard, Process Group 2 – Formulate Strategy; Stakeholder Engagement Strategy: Define levels of engagement per stakeholder group based on analysis.)