You are the change agent for the public relations department that is revamping its communication...

A communication strategy must build on an understanding ofexisting communication channels, tools, and methodswithin the organization. According to ACMP, this ensures messages are delivered throughtrusted and accessible meansfor employees. Risk management (B), maturity (C), and benefits realization (D) are relevant at other stages, but the foundation of effective communication planning is tailoring the approach tocurrent communication practices and stakeholder preferences.

(Reference: ACMP Standard, Process Group 3 – Develop Communication Plan; Inputs: Current communication environment and stakeholder analysis.)