MDM is a lifecycle management process that includes the following activities with the exception of...

MDM (Master Data Management) is a lifecycle management process that includes various activities to ensure the quality, consistency, and accessibility of master data across an organization. These activities include:

Provisioning of Access: Ensuring that trusted master data is accessible across applications through various methods such as direct reads, data services, or replication feeds.

Identifying Multiple Instances: Detecting and managing multiple representations of the same entity within and across data sources. This involves creating and maintaining identifiers and cross-references for integration.

Enforcing Use of Master Data: Ensuring that the organization consistently uses master data values in processes and applications.

Resolving Improper Matches: Identifying and resolving improperly matched or merged data instances to maintain data integrity.

The activity of "Ensuring effective and efficient retrieval and use of data and information by ETL logic" (C) is not specific to MDM. While ETL (Extract, Transform, Load) processes are crucial for data integration and warehousing, they are not a core activity unique to the MDM lifecycle.

References:

DAMA-DMBOK: Data Management Body of Knowledge, 2nd Edition.

"Master Data Management and Data Governance" by Alex Berson and Larry Dubov.